Paris-Charles de Gaulle Airport is decked out in the colours of the Renault 5 electric car

Renault has launched a major campaign to celebrate the electrifying return of the iconic Renault 5. In partnership with Extime JCDecaux Airport, the brand has set out to make the 100% electric Renault 5 E-Tech, the flagship of its electric vehicle range, a must-see.

To mark the occasion, Renault launched a comprehensive airport media campaign, reaching French and international passengers throughout their journey through Terminals 2E and 2F at Paris-Charles de Gaulle Airport. Developed in collaboration with teams from OMD, Publicis Conseil and Extime JCDecaux Airport, this ambitious campaign featured a range of high-impact media solutions combining event-based, digital and iconic displays, covering a total advertising area of over 500 m².

To enhance the experience and engage with passengers, Renault set up a magnificent display stand allowing them to admire the elegant design of the Renault 5 – now a pop icon – from every angle. The car was displayed in transparent showcases, reminiscent of the packaging used for model cars.

In addition to its presence within the terminals, Renault also sought to make its mark by installing an iconic feature: a gigantic number 5 standing over 5 metres tall. This installation, which stood for two years alongside the motorway, raised the brand’s profile amongst travellers leaving the airport for Paris.

In addition to its presence within the terminals, Renault also sought to make its mark by installing an iconic feature.

In addition to its presence within the terminals, Renault also sought to make its mark by installing an iconic feature: a gigantic number 5 standing over 5 metres tall. This installation, which stood for two years alongside the motorway, raised the brand’s profile amongst travellers leaving the airport for Paris.

In addition to its presence within the terminals, Renault also sought to make its mark by installing an iconic feature: a gigantic number 5 standing over 5 metres tall. This installation, which stood for two years alongside the motorway, raised the brand’s profile amongst travellers leaving the airport for Paris.

In addition to its presence within the terminals, Renault also sought to make its mark by installing an iconic feature: a gigantic number 5 standing over 5 metres tall. This installation, which stood for two years alongside the motorway, raised the brand’s profile amongst travellers leaving the airport for Paris.

In addition to its presence within the terminals, Renault also sought to make its mark by installing an iconic feature.